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awtomic for wine

Modern wine club technology, built for Shopify.

Run your wine club, ecommerce and member experience on one modern commerce platform. Give members more flexibility and control — and give your team simpler club operations.

Book a demo →See how migration works ↓
Wineries using Awtomic

how it fits your winery

One relationship. One foundation.

All-in-one wine systems ask you to live inside their walls. Shopify gives you the world’s best commerce engine — checkout, POS, apps, speed — and Awtomic adds everything that makes it a wine club platform.

Closed wine systems
Shopify + Awtomic
A closed system you can’t extend
An open platform with thousands of apps
A wine-only checkout
Shopify checkout, Shop Pay and POS
Ecommerce that lags retail
The same commerce engine as the world’s best brands
Clubs that are fixed shipments
Clubs members can make their own
Your stackEverything you already rely on
  • ShipCompliant by Sovos
  • Avalara Compliance
  • VinoCheck
  • DRINKS
  • Tock
  • Easy Appointment Booking
  • Klaviyo
  • Shopify Flow
  • Gorgias
AwtomicThe wine club layer
  • Traditional & customizable clubs
  • Allocations
  • Memberships & tiers
  • Member portal
  • POS extensions
  • Batch billing on release day
ShopifyThe commerce foundation
  • Checkout & Shop Pay
  • Shopify POS
  • Online store
  • Customer accounts
  • Thousands of apps
  • Global infrastructure
01

Run your wine club your way.

Traditional clubs, customizable clubs, allocations, club runs and membership tiers — the flexibility to support every club model you offer, from one admin.

  • Customizable clubs on Build-a-Box, with smart default selections
  • Min–max box sizes that upgrade members to the next tier automatically
  • Wine preferences (e.g. red-only) with bulk automatic swaps at release
  • Batch billing: every member billed on your release date
  • Prepaid clubs and gift memberships
A member at home checking her phone with a bottle of red wine in hand
02

Give members more control.

Let members customize shipments, swap wines, add bottles, update upcoming orders and manage their membership — on their terms, from their phone.

  • Passwordless member portal
  • Swap, skip, add-on and update upcoming shipments
  • Retention flows that offer a pause or swap before a cancel
  • Membership management inside Shopify customer accounts
Shopify POS terminal beside an Awtomic wine bottle
03

Connect every place members shop.

Bring the tasting room, wine club and ecommerce together, so member benefits and relationships follow guests from the counter to the doorstep.

  • Sign up members on Shopify POS — clubs, pickup and local delivery
  • Card-on-file purchases at the counter for members and guests
  • Member info tile with order history at POS
  • Sales-associate attribution, tipping and reports
  • Birthday capture at signup, and birthdate at checkout for age checks (Shopify Plus)
A Craggy Range gift box with two bottles of red wine
04

Build more value into membership.

Create personalized rewards, member-exclusive products, add-ons, gifting and loyalty experiences — new reasons for members to stay.

  • Membership tiers with discounts at checkout, POS and in the portal
  • Member shipping discounts and usage-based perks
  • Awtomic Moments: gifts and rewards triggered by loyalty
  • Member-only products and allocations

allocations, inside shopify

Release day, reimagined.

Run tiered allocation releases where your customers already shop. Open each tier on schedule, set purchase rules, apply member pricing and watch performance in real time.

  • Tiered offers with scheduled open windows
  • Customer lists by rule
  • Branded allocation emails
  • Minimum-purchase rules
  • Wishlist release flow
  • Performance analytics
Illustrative example

Fall Allocation

live

VIP window open · 72% of offers claimed

  • Old Vine Zinfandel

    2024 · 750ml · Up to 6

    $68
    0

  • Estate Cabernet Sauvignon

    2023 · 750ml · Up to 3

    $145
    0

  • Hillside Petite Sirah

    2024 · 750ml · Up to 6

    $72
    0
Member price applied

$0

if your platform is changing

Being moved off your wine platform? Make it the last move.

If your current system is being retired or merged, you’re migrating either way. Move once — to the commerce platform the rest of retail already runs on, with the wine club built in.

How migration works ↓

migrations & implementation

Moving a wine club isn’t moving a spreadsheet.

It’s preserving the years of information and infrastructure behind every member relationship. Our team moves it for you — without asking thousands of members to re-enter a card.

  1. Member records

    Contact details, addresses, membership status, club assignments, join dates, preferences and notes.

  2. Payments

    Stored payment tokens, so you keep billing members without asking anyone to re-enter a card.

  3. Club configuration

    Tiers, shipment preferences, customization settings, allocations, member benefits and upcoming orders.

  4. Commerce history

    Customer and purchase history, products and SKUs.

  5. Operations

    Fulfillment, compliance, tasting-room POS, integrations and your upcoming club runs.

100%

of payment tokens preserved in HALL Wines’ migration

4 → 1

HALL’s four portfolio brands, now on one Shopify store

6

HALL tasting rooms on one Shopify store

  1. 01Discovery
  2. 02Mapping your clubs
  3. 03Token transfer
  4. 04Test imports
  5. 05Launch day

Read the wine club migration guide ↗

winery stories

Trusted by innovative wineries.

All customers →
Aerial view of the HALL estate in Napa Valley.
HALL Wines
100%of member payment tokens preserved

Four brands. One cellar door.

The Cuvaison vineyard in Carneros, seen from the estate terrace.
Cuvaison & Brandlin Estates
2estates, one member experience

Hospitality, extended beyond the tasting room.

Firestone Walker Brewmaster’s Collective bottles in the barrel room.
Firestone Walker Brewing Co.
50%lower club operating costs

A members’ club with half the overhead.

We are a company that sells hospitality and wine keeps us in business. … That’s how customers fall in love with us. Then we remain in contact with them through the technology we’ve built.
Kelly MurrayDTC Manager, Cuvaison & Brandlin Estates

Let’s talk about your club.

Tell us how your club runs today. We’ll show you how it runs on Shopify — and exactly how we’d move it.

Book a demo →Get the app ↗

Or explore our demo winery store ↗password: wine

Brand