
agency partner · Grand Rapids, Michigan
CQL
Unified Commerce Agency and platinum Shopify partner CQL builds conversion-led commerce experiences that drive growth for leading brands in both ecommerce and physical retail.
about
CQL is the Unified Commerce Agency and Shopify Platinum Partner, helping brands navigate the next era of commerce through conversion-led experiences across ecommerce and physical retail. Our strategy-first approach aligns business goals with the right mix of platform capabilities, partners, and AI technology to deliver smarter, more personalized customer experiences. With 30+ years of expertise, CQL builds scalable commerce solutions that unify commerce and accelerate growth.
With HALL Wines, CQL and Awtomic moved four wine brands off Magento onto a single Shopify Plus store, with six tasting rooms on Shopify POS and the wine club on Awtomic.
services
- Strategy & consulting
- Site & retail POS design
- Platform build & launch
- POS & unified commerce
- OMS, ERP & PIM integrations
- Conversion rate optimization
our work together

Four brands, one Shopify Plus store and six tasting rooms on Shopify POS. Members, order history and every stored payment method moved to Shopify, with the wine club on Awtomic.
Read the HALL Wines story →Work with CQL.
Planning a club, subscription or migration on Shopify? Talk to CQL directly, or ask us for an introduction.
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